Difference Between Project Development and Product Development

If you are going to hire a developer for project development or product development, you should conceptualize the difference between developing a product and developing a project. The process of selecting the right IT company doing the development is of high importance. If you choose the wrong company, it can result in wastage of your time, money and effort. On the other hand, if you are going with the right company, it will take your business ahead.

Despite the similar names, there are big differences between product development and project development. The confusion between developing a project and product is common and potentially harmful to organizations who do not acknowledge the distinction.

Project Development is done by focusing on a particular customer’s need or it is generally developed by the organization for its own operational requirements. Project is developed for handling specific application of the organization, thus build for in-house uses where the look and feel do not matter. It is a one-time endeavor with a goal, scope, deadline, budget, and other constraints. Project development is when a company wants to optimize its processes and do not want to purchase a ready made tool which may not meet its exact requirements or whose customization would cost very high. In such a case, companies go for their own tool development.

Let’s discuss Product Development:

First of all, Product is something that the company intends to sell and generate revenues. This is strictly Business!!! Development of project is done by focusing on a wide range of customers and their needs. Product development is developing the products right from the very conceptualization of the idea to developing the architecture of the products and then converting them into workable products. Developing a product requires strong support where look and feel is very important. It is a market place of the company where they sell their products and generate revenue and should be of high quality as it is represents the image of the company.

Project Development vs. Product Development

1. Project development is for own operational requirement where as product development is for selling and revenue generation.
2. Project development is a onetime investment but product development is ongoing to add new features & products.
3. In Project development, requirement and features are important, look and feel don’t matter but in product development, look and feel, user friendly environment and attractive features are required.
4. Project development involves limited testing but developing a product involves long term Testing.
5. In project development, less maintenance is required but in development of product requires high maintenance & strong support.

Today marketing media is very lucrative and there is a high chance of fake sources. This is the reason why the selection procedure of the right IT Company is so critical. So, you should be very careful while making the choice of right development company and here are some of the important points to be kept in mind while doing so:

1. Check that they have enough experience and resources to cater to your demands.
2. You should look at their portfolio.
3. You should talk to the developers to check if they are capable of communicating properly.
4. You should cross check the testimonials and the various clients they have worked with.

A good it company will work to align resources, manage issues, risks and coordinate all of the various elements necessary to complete the project. A good it company has expert developers who know that the true success of a project is not whether it is on time and within budget, but whether it meets the defined goals and objectives. Expert developers know that all the features in the world will not matter if the project is continually delayed and never makes it to market or if it is too over budget to be completed.

Product Placement in the Movies – Part 1 – 1896-1950

Product placement in the movies is nothing new. Although the number and value of placements has increased since the early Hollywood years and although many recent movies such as I, Robot and the Transformers Movie may be perceived to employ product placements more extensively and brazenly than movies from previous decades, the practice itself predates the rise of the Hollywood movie industry and is likely to be as old as cinema itself. In this article we explore some early examples of product placement in the movies.

Early cinema (ca. 1896-1900’s) focussed primarily on satisfying the curiosity and amazement of the audience at the spectacle of moving pictures. Often coming at the end of a Music Hall billing, the audience’s enjoyment of ‘cinematic attractions’ was likely absorbed at least as much in the novelty of the film-going experience as it was in the subject of the film itself. It was several years before more narrative forms of cinema became dominant. Early forms of cinema were particularly ideally suited to product placement and, indeed, it is often argued that early cinema shares more in common with TV advertisements than it does with more modern films.

Advertisers were quick to realise the potential of cinema as a media for promoting brands. In the early years product placement could afford to be brazen. Brands could be promoted openly and the filmmaker could be confident that their work would find an audience that would be keen to watch it. Even if it was, essentially, an advert. An interesting early example of this is a 1897 film featuring Admiral Cigarettes. Four men (one of them, bizarrely, wearing a traditional American-Indian headdress) are seated next to a large packet of Admiral Cigarettes. They chat casually. A woman in a navy uniform (though, strangely, minus the trousers) suddenly bursts from the box and, somewhat clumsily, showers the stage with cigarettes. The men unfurl a banner saying ‘WE ALL SMOKE’ and point to the giant Admiral Cigarettes billboard that forms the backdrop.

A good early example of product placement within a narrative context can be seen in the Edison Manufacturing Co produced movie Streetcar Chivalry of 1903. A young woman enters a crowded streetcar and a group of men shuffle up to enable her to sit down. An older, less attractive woman then enters the streetcar and the men ignore her by, humorously, pretending to read newspapers. The woman struggles to stay on her feet as the streetcar moves about and on several occasions falls on top of the men. Eventually two of the men leave and she too gets to sit down. All the while the audience are able to see the various overhead advertising placards for Edison Manufacturing Co products such as the ‘Kinetoscope’.

Notable Hollywood silent era films to feature product placement include Fatty Arbuckle’s 1919 film The Garage in which Red Crown Gasoline appears. The first film to win the academy award for best picture, Wings (1927), contains plugs for a few products including chocolate. In this film a dashing young airman is shown coolly munching a chocolate bar. The audience does not have to wait long to discover which particular brand our rugged hero prefers. After one bite he tosses the bar down onto a pair of socks. Helpfully, we are treated to a close up of the chocolate on said pair of socks and we learn that this particular airman opts for Hershey’s when he wants something sweet.

The Marx Brothers comedy Horse Feathers (1932) contains a scene where the product being placed is the subject of the joke. A woman falls from a canoe and asks for a life saver. Groucho Marx tosses her a Life Savers sweet (for the benefit of non-US readers, Life Savers are ring shaped mints somewhat similar to Polo mints). Less obvious, but not necessarily less conspicuous, methods of product placement were necessary for later genres. The classic noir film Gun Crazy (1950) features a thrilling robbery at the payroll department of a meat processing plant. It could be argued that the Armour logo is somewhat unnecessarily prominent throughout this sequence. We also wonder whether it always has to be a Bulova clock that Bart and Laurie glance up to.

Some Remarkable Features of an E-Commerce Website

Gone are those days when you need to open up a store for selling your product and earning profit. Instead of investing money for building up a business center, modern day businessmen prefer to spend their money for developing e-commerce websites. The primary objective of those business portals is to make the procedure of online purchase easier. Through these e-commerce sites, products are publicized and at the same time are sold to the online customers. This is why, while building commercial websites, you need to take care of certain things. Among them the most important ones are mentioned below:

Featured Products

The products you are selling should be displayed on the side columns of your website. This will surely grab the attention of the visitors and they may feel the urge to buy something or the other.

Search Box

You should design this box with a deliberate care. This is because; if you can insert the search box prominently people will easily be able to find out the product and goods they are looking for.

Newsletter Subscription

This allows the members to remain updated about your latest offers and packages. So, allow your users to enter their email address so that they can keep in touch with you. In the coming years this will also help you in your marketing campaigns.

Related Product

You can also incorporate some related products along with your main products. This will surely encourage the customers to buy few other staff along with the main products. So, you can always adopt this strategy.

Product Zoom

You should always have a clear zoom feature for your product images. This helps the visitors to check out the product minutely and thus they find it easier to decide if the product will cater to their requirements or not.

Good Navigation

The site should be navigable enough so that people can easily access different sections and can choose the best-suited product for himself.


Products should be categorized properly. This makes the people easy to find out what they are searching and thus the possibility of sales gets maximized.

The First Ever Digital Products Directory Now Live!

The struggle for product creators and website owners to obtain both high quantities and qualities of traffic becomes increasingly difficult as over time traffic methods and search engine optimization methods become oversaturated and overused. was started by Internet Marketing success Matt Canei, who engineered this site to provide crucial exposure that will benefit both product exposure and will build backlinks to product creator’s websites or sales pages.

The site is built specifically for the promotion and to increase exposure of products created by fellow internet marketers or other niche product creators. The features of the site include featured listings that are shown on the main page and your product’s category/sub-category pages. Beyond featured listings, the features include: full product title and description, link to your product’s site (crucial SEO backlink), the price of your product, a full section of the site that displays just the user’s product listing and a payment gateway that allows visitors to buy a product listed just at a click of the supplied button.

In a sense, the site acts as three traffic methods: link directory (the backlink provided by your listing), article directory (the product description has a large cap, meaning that a LOT of information about a product can be listed) and an affiliate program/shopping cart system (your own paypal or another payment gateway script can be included so that your product can be purchased directly off of the site). This will cut down greatly on product creator’s expenses to promote their product as a huge portion of their promotions can be done straight.

As far as pricing, the site staff has made product listings ridiculously affordable. Taking advantage of all of the great features and benefits of Warrior-Products costs only $7.00 for a basic listing which will be displayed in the Category or Sub-Category of choice. For increased listing exposure, for $50.00 a featured listing can be purchased that will remain featured for the life of the site. The featured product listings are cycled at random and are displayed on the main site and the category/subcategory of your product. With that stated, a featured listing could appear on three different parts of the site at any one time besides your normal product listing that will also be visible, so your listing could be accessible from four different places on the site.

Featured Avon Products

There are many great products from Avon which you probably already know. When it comes to choosing what you want from Avon, you may want to look at current featured Avon products.

Some examples of featured Avon products include:

– 4-Piece Eye Big Deal
– All-in-One Brush Set
– Avon Crusade Tote
– Bernard Polar Bear Holiday Stocking
– Blooming Pout Lip Gloss
– Draped in Blooms Top
– Foot Works Shea Foot Souffle
– Lorena Initial Bracelet
– MOISTURE THERAPY Intensive Big Deal
– Shiny Disco Ring
– Wish of Hope Eau de Toilette Spray
– Wool Tote of the Town

The featured Avon products will change over time, by seasons and sometimes by month. Often these featured products will also come on sale or with a free gift. These extras are to help encourage you to buy some of these new or featured products. It’s just more incentive to get an already great item today.

Online ordering now makes it even easier to browse the most recent catalog as well as see the current featured Avon products and any specials or deals that might be going on at this particular time from your Avon sales rep. You can ask your representative if you have any questions about the deals being offered as well.

This makes it as simple as a few clicks to get what you want today. You can consider this for your holiday shopping or to stock up on some of your favorite things for yourself. Avon products also make great ideas to keep on hand in case a surprise birthday pops up on you and you need to give a woman that you know a great gift.

Now that you know featured Avon products will show you some of the best that Avon has to offer, you can take a look at these first the next time you’re planning an order. You can also talk to your local Avon sales representative about these featured products and you may even be able to see samples to help you make your decision.

Compare Best Price for Grill Feature Products

Grilled recipes are the choices of many when it comes to eating delicious food. You tend to go to hotels along with the other members of your family to enjoy palatable dinner. You would order some nice and delicious grilled recipes for your wife and kids and of course for yourself.

Every time you cannot afford to spend money on grilled recipes in hotels. It may be expensive sometimes. You may not afford to visit the hotels several times in a month. Your kids on the other hand might pester you to buy more grilled recipes for them. The best option for you is to buy grill feature products for your home. This will certainly minimize the expenditure towards eating out in hotels.

It is a welcome decision on your part if you are firm in your resolve to buy grill products for your home. You can prepare grilled recipes yourself. There are wonderful and affordable grill products in the retail online stores. These grill feature products include Foreman Grill, Electric Grill, Charcoal Grill, Panini Grill and Propane Grill. Each of these grill feature products would suffice to produce tasty recipes for you and your family. Children would love to eat these palatable recipes.

All you have to do is visit the best online retail grill feature products store and search for the best products. You would do well to compare prices among the other available products so that you can select the best and the affordable products for yourself. You would be amazed to find discounts too provided on some of these products. You would love to possess some of the grill feature products at your home. Comparing the prices is a very important part of online buying.

Crucial Features of Successful E-Commerce Sites

Setting up a popular product page is not just about design but also about superb user experience, which will even decide a large part of your success. Bear in mind always that customers are often attracted to easy to use e-commerce sites with professional design that they find deserving their trust.

What we want to point out is that your site must have all the right features. The exact collection of features your site will need varies slightly according to the nature of your business but what we have here is a list of essential elements for any online retailers. By having all these components on your site, you give customers a trustworthy e-commerce site that they’re looking for and will therefore enjoy great sales.

Prominent Search Box

All visitors want to quickly find all products they’re looking for so prominently provide a search box at the top of the page.

Product categories

Not only must your e-commerce site have good navigation it also needs to be clearly organized. Therefore it’s important that you provide clear and easily accessible product categories, usually on the side columns or at the top of the page.

Unique product description

Having a unique description really sets you apart from your competitors not only in search results but also on your product pages as well. Also, as you can have more keywords and words for indexing, the extra SEO advantages are tremendous!

Detailed product information

Besides products’ price, you also need to provide product availability. This detail is unfortunately often neglected but thinks of how disappointed customers would be to find what they chose is no longer available. Plus, seeing the scarcity of an item is likely to encourage a customer to make a decision. Customers generally like to see a lot of information about a product so that they can decide better so make sure you provide all information on hand, from technical details (weight, materials, dimensions… ) to any additional information(awards, ratings… ).

Beautiful page design and product photos

Shoppers, especially online shoppers, buy with their eyes. That’s why beautifully designed websites with gorgeous product photos are often super popular. Furthermore, to bring shoppers a similar feel and touch experience, there should be beautiful zoom-in option for your product images because customers are more reassured to be able to view details of an item.

Add to cart button

Prominent Add to cart button with contrast colors is the key of successful e-commerce sites to make big call to action.

Add to wishlist button

This option is especially dedicated to customers who are interested in an item but not needing it yet or are still hesitating. On the retailer’s side, this feature helps them learn about the customer’s interest and can remind them with an email or on the next time they visit the site.

Good payment gateways

You should display all available payment gateways clearly because this might have a major effect on the purchase decision of first-time visitors. Generally, it’s easier for customers to rest assured when you provide their preferred payment methods.

Delivery information

Customers also care a lot about the delivery cost and time as they might wish to receive the products within a specific time period. Therefore add below the product details specific delivery time and delivery method.

Flexible returns policy

Make sure that you provide specific and flexible returns policy so customers can feel safer about purchasing on your site. An unsure customer is more likely to buy your products if she knows she can return them if anything is wrong.

Contact number/ Live chat

It’s a good idea to provide a contact number or even live chat if possible to promptly answer all questions customers might have about the products or service you offer. In such cases, this feature is capable of saving you a lot of sales.


First impression is important so trustmarks are a good feature to consider putting on your e-commerce site. Customer testimonials & security signs give a good sense of being trustworthy so less well-known retailers should take advantage of them.

Highlight special offers &featured products

An effective designed product page shows customers what they want to see so show all available deals and top sellers where they can see, preferably on the homepage slider or side columns. This also helps you push the sales of a product.

Related product section

We can say that this is the best possible way to do cross-selling and up-selling, which is also incredibly easy. When you show customers good recommendations of products related to what they have purchased or are looking at, you might be able to persuade them to buy more. This explains why the giant Amazon has sections like “People who liked this also liked… ” or “Customers who bought this also bought… ” themselves!

Product ratings & customer reviews

A lot of product pages display the average rating and number of review for an item right beside its title so customer can quickly have an idea of how others regard such item. And as online shoppers are influenced by social proof, their decision to buy will be greatly affected. It’s a good idea to show detailed reviews and probably a summary of product pros and cons if possible near the end of a product page.

Newsletter subscription

Your customers will be able to catch up with the latest news and promotions, while you can put up a customer email database for your next marketing campaigns. You know, this is simply what we call killing two birds with one stone!

Social media presence

Having social media logos is a clever way to increase your chances of reaching more audience. Simply imagine how your visitors can help you promote your products when they’re shared publicly on popular social networks! Moreover, good customer interaction and support as provided via networking sites are often viewed by customers as the signs of a reputable online retailer.

Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But shoppers like special features depending upon the type of store you have, how you market and use them, and if you don’t overwhelm the shopper. Below I list as many features as I could think of, just to jog your creativity.

Coupon Codes: This seems like a no-brainer, but sometimes shoppers who don’t have a coupon code feel cheated, like, “someone’s getting a discount, but not me.” You might want to consider labeling it, “Voucher Code,” or “Promotional Code,” or some other term which does not necessarily imply a discount.

Continue Shopping Button in the Basket Screen: When a shopper at your store gets to their basket, do you give them the option to shop some more, or is your site pushing them to checkout immediately? Continue Shopping buttons should take them to the last product or category page, or, worst case, the store home page.

Remember Me: Amazon does it, and people like it. Upon returning to the store, the shopper is greeted with, “Welcome Back, Bob Smith.” This could be enhanced with order histories, preference settings, recommended products based upon purchase history, etc.

E-check Acceptance: The more payment options, the better. Electronic check acceptance is just like a credit card, without requiring a credit card account. Most banks have a simple process for accepting e-checks. Check with your host, ecommerce platform software provider, and your bank for information about what is available for your site.

PayPal, Google Checkout and Amazon Payment: Like e-checks, these are just more options for payment method.

Order Status Lookup: Once a customer places an order, they wait anxiously, worrying. Help them love your site more by providing a way for them to log in and check the status of the order – has it been shipped? If so, what is the tracking number?

Order History: Some customers like to look back and see what they’ve ordered in the past. Giving them this information is both helpful, and an excellent marketing tool. If your products are consumable, consider having an easy-order system where they can reorder previous products from their purchase history.

Quantity Discounts: Face it. People like the Web because they save money. Offering quantity discounts per product is a great way to increase the size of an order, while making your customer smile.

Gift Certificates: If your products are gift-worthy, don’t make your customers choose what to buy. Offer gift certificates so they can send them to the gift recipient. Gift certificates should be easy to use, with a simple code entered upon checkout. Have a way for them to use the gift certificate over the phone, too.

Multiple Ship-To Addresses: This allows customers to shop once and have gifts sent to multiple people. By offering the ability to have parts of the order go to different recipients, you’re making it easier for your customer to buy more and more on each order.

Multiple Shipping Methods: Like multiple addresses, this allows the customer to send some items overnight, while paying less to send others at a slower rate. Options are always great for Web shoppers.

Frequent Buyer Program: Offer your customers rewards for returning to shop. These programs could give points that are redeemable on your site, or discounts based upon shopping history. You might have a permanent discount for shoppers who purchase a total of over $5,000, or points that are worth 10% of an order that can be used on the next order. A return customer is often worth much more than a new customer.

Gift Registry/Wishlist: What better way for word-of-mouth than for people to tell others, “I want something from this site”? With this service, people set up an account and select items to place in their registry. Their friends and family come to the site, search the gift registry for items that have not been bought already, and place an order. A quality registry script will remove items from the list when they’re purchased.

Tell-A-Friend: Another excellent word-of-mouth tool. Have your customers tell others about your products and services. Tell-A-Friend systems can be as simple as an e-mail link, and as powerful as a page that allows multiple e-mail addresses and a personal note. Be sure the system sends the URL of the page the person was on when they clicked on it, so the recipient isn’t wondering what the sender was referring to.

Mini-Cart: This is a little place on every page that shows the contents of the shopping cart. This allows the customer to quickly know what they’ve added to their cart. It could be simple, with quantity of items and total. Or, it can have features like full list of items in cart, shipping calculator, and the ability to change quantities or remove items right in the mini-cart.

Live Chat: If your products or services are complicated and would benefit from a live conversation to answer questions, this feature can be very popular. You’ve seen the banners on other sites saying, “Click here to speak to a representative.” Some of these services allow you to watch a shopper browse your store, and actively pop a window up saying, “We noticed you are browsing our store. Do you have any questions?” If you install Live Chat, be sure you have it manned most of the time. A banner that says, “offline” every time a shopper comes to your store is a negative rather than a positive feature.

Discounts: By far the most popular feature is offering some form of discount to the customer. The possibilities are almost endless. Popular discount methods include Buy 2 Get 1 Free, quantity based discounts, product-specific discounts and total dollar amount discounts.

Gift Wrap: Special packaging makes gift giving more convenient. If you offer gift wrapping, special gift packaging, or gift cards, be sure to mention it on your home page so people know they can have gifts shipped direct to the recipient, instead of having to receive the package, wrap it, and ship it again.

Breadcrumb Navigation: That’s the name for the little path at the top of some screens that show the path you took to get to the page you’re on. Usually, it looks like this: Home>Books>Fiction>Stephen King. The benefit of this feature is it helps people remember where they are at all times, with quick return to previous pages.

Featured Products: These are products you choose to feature for some reason, like new products, most-often-purchased products, most looked at products, or even products that are recommended based upon past purchases from the current customer. Featured products help customers make choices.

Product Reviews/Ratings: With this feature, you allow your customers to review and/or rate your products, and show the reviews/ratings within the product information pages. The best advice for this feature is to not have the reviews automatically show up on your pages. Instead, have a system where you approve the reviews first, so you don’t get nasty messages on your product pages by pranksters.

Wait List: If you have products that run out of inventory, don’t just drop the item from your store until you get new stock. Instead, create a wait list function so people can request to be notified when the item is back in stock.

Printable Invoice: If your invoice/receipt screen has a lot of graphics from your site design, offer a “printable invoice” link that pulls up a simple black and white, printer-ready screen.

Printable Order Form: Some customers shop on the Web, but prefer to call, fax or mail their order. Make it easy for them with a printable order form. It seems nonsensical, but sales can increase dramatically if you help those individuals who fear placing their credit card number online. Which brings up another point; you should most definitely have a telephone number (toll free is preferred) for orders and questions, even if it’s just to make the customer more comfortable.

Internet Marketing 101 – Three Types of Feature Descriptions Writers Can Use to Increase Sales

As an internet marketer, have you asked yourself what type of visitors do you have on your sites? When you begin to ask questions like that, and get some answers, you will be able to tailor your product descriptions to the audience better. Your click through rates will soar and so will your sales and profits. In this article I will present the three types of product descriptions and their intended audiences. The types are: Concentrated Product Features, Product Features Developed Alongside Benefits, and Product Features Developed in Appropriate Settings.

Concentrated Product Features: With this type of product description you stick with the detailed feature descriptions from beginning to end. This product description is suitable for visitors who are highly qualified, and just wanted to confirm a single, marginal product feature before they buy. This type of product description works because even though the highly qualified buyers will probably be few and far between, they can make a buying decision on the spot. Overall, this is a risk-free type of product description in the sense that you will get sales and you will not anger your boss if you work for one. However, sticking with a detailed product description carries a risk of not producing as many sales as possible with other types of product descriptions that are more benefit oriented.

Product Features Developed Alongside Their Benefits: This is usually a better option especially for your readers that are not overly qualified to buy but are instead still in the research phase. Some people term this phase the “pre sell” phase. The stating of benefits along the product features will engage the reader to see themselves using the product and benefiting from it. This will engage more of their emotions than a dry list of product feature descriptions would.

Developing Feature Details Alongside The Uses in Specific Settings: This is the most engaging type of a product description. It will take the reader one step further: It will suggest the environment in which the product will be used, alongside with clear benefits of the product, and of course as it will include the features on which the benefits are based as well. As engaging as this product description could be, it carries the biggest danger in alienating customers who are not using the features in the environments you suggest. To counter such risks, you can go easy on the details when describing the environments. Just hint at the environments that are possible, and stay with the generic terms when describing the environment. Make sure that the reader gets the sense of place though. They will be able to fill in the blanks when it comes to creating an accurate image in their head of the environment they are thinking of using the product in.

Now that you know the types of Feature Descriptions you can use you can take advantage of them. As an internet marketer writing product descriptions, it will behoove you to know the readership that visits your pages. If you are pretty sure of the most important benefits your product will provide to this readership, go ahead, definitely mention them. If you are sure of the environments most people use your products in, weave the sense of that environment into the description as well. You will engage the reader more fully and they will be more likely to stay with your description and make a buying decision.

Hoodia in the Media – Is Hoodia a Featured Product?

The popularity of the hoodia diet pill started with reports on the hoodia gordonii plant on CBS 60 minutes and BBC news. There are more and more advertisements on the web each day that claim that these news programs have endorsed the hoodia diet pill indefinitely. The truth of the matter is that these are untruths about the hoodia pill. Please, read on to find out why.

If you dig just a little below the surface, you will find that none of these shows have endorsed or even featured the hoodia diet pill on their news program. Now, this does not mean that the hoodia gordonii plant has not been shown on these programs. It does mean that consumers have to pay much closer attention to the claims made by adds on the internet so as not to get sucked in by all of the hype and propaganda.

When it comes to the hoodia gordonii plant, it has been featured on CBS 60 Minutes and the BBC. In both reports, there was a reporter, and on the BBC even a cameraman, who ate a small piece of the flesh of the hoodia gordonii plant. All three people, in this separate reports did claim to feel satisfied for long periods of time. Leslie Stahl, who is a reporter for 60 Minutes, said that she was satisfied for an entire day. The reporter and cameraman from the BBC documentary on the hoodia gordonii plant claimed that they did not regain their appetite until well after lunch on the following day of ingestion.

As you can see, there is documentation, aside from the research that has been done on hoodia, that states that hoodia is an effective appetite suppressant. But the hoodia that these news outlets were speaking of is not the same as the hoodia products that are sold on the internet. When we speak of the hoodia pill form dietary supplement, it has made no appearances on these new shows.

The lesson to learn from this is to think for yourself. Hoodia gordonii has been shown to be effective in its raw form, but this does not mean that the pill form is going to be exactly the same. And while there are studies and individuals who believe that the hoodia pill has worked for them, there are no news channels to date that support the effects of the hoodia pill.

BBC News Report on Hoodia

Now you know the truth about hoodia, 60 Minutes, and the BBC reports. You may also be surprised to learn that the majority of the hoodia supplements available today are fake- meaning they contain less than 50% of the hoodia plant! 60 Minutes and the BBC actually tested fact. Find out which brands are 100% real by visiting.